Cartoons have been the best source of storytelling and we stay attached to them regardless of age. I watched a breakfast cereal commercial this morning which made me wonder about the appearance of cartoon characters in TV Commercials. I believe animated TV commercials create a virtual world which is crafted with fantasy and that is why cartoon characters are not only limited to the animated movies but also ideal for product marketing. Humor part of the advertisement is the one that people remember more than the type of product. Some of the famous cartoon characters have been part of different brands, TV ads and charities as well. The history of using animated advertisements is as old as some of the classical cartoon characters such as Mickey Mouse, Bugs Bunny or Tom & Jerry etc.
the animated character, “Botany Lamb” in their commercial. So it’s not surprising to see cartoons do great in marketing arena which leads to millions of TV ads every year.
My favourite cartoons have been part of famous animated commercials for different companies or brands and some of them I would like to share with you:
Tom Meets his Match
In 2003, a creative agency called Ogilvy & Mather created animated commercial placing Tom and Jerry into a live action setting for the new Ford Mondeo. The Marketing Director of Ford at that time said that this advertisement gains a lot of emotional impact because everyone loves Tom and Jerry.
Those Meddling Kids
Gecko’s Unexpected Encounter
More or Less
Again in 2014, Clemenger BBDO which is also a creative production agency created a commercial for NAB using Tom and Jerry. NAB created this commercial after one year of the first clip licensing campaign which also used the ‘more or less’ theme but in this ad, Tom & Jerry used throughout the entire commercial.
Except being a strong marketing tool, animation and cartoons are considered a best of source of interaction for education and work purpose as well. I have personally used Powtoon, Prezi and GoAnimate for online lessons and presentations which are mostly free. I always have so much fun using these tools that create beautiful presentations through unique animations and graphics.
Cartoons are truly an inspiration in many ways!